Over 90% of Audio Ads are Not Skipped by Gamers  

The latest research by Israel-based in-game audio ad platform Odeeo suggests that over 90% of audio ads are not skipped by gamers. This raised even higher to over 95% for shorter ads. The research is based on data from 75 million ad impressions and 400 game partners. 

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▷https://mobidictum.com/game-industry/odeeo-reveal-mobile-gamers-choose-in-game-audio-ads/